Head AI | The AI Marketer

How CHAGEE reached 1.4M+ impressions in 7 days with Head, rapidly expanded the Thai market

Head recruited and collaborated with 50 Thai influencers in 3 days, achieving 1.42 million impressions through a lightning-fast local influencers blitz

CPM

1.4M+

Impression

Week

CHAGEE (NASDAQ: CHA)

https://www.instagram.com/chagee/

Industry

Food & Beverage Industry

Campaign Target

Build market trust and awareness, seek new growth levers

Campaign audience

Gen Z Trendsetters

Cost

$10,000

The Partner: CHAGEE

CHAGEE (NASDAQ: CHA) is a leading premium tea drinks brand founded in 2017, transforming traditional tea culture into modern lifestyle experiences through innovative technology and branding. As of end 2024, CHAGEE operates 6,440 stores worldwide with 177 million loyalty members.

The Challenge

Lightning-fast market scale: Get enough data within 7 days to quickly expand in Thailand.
Precise targeting: Cover the entire funnel from brand awareness to lead conversion with just a $10K budget.

Head Solution: AI-powered growth hacking engine with influencer marketing

1. Only work with the right-fit creator: Locked onto active creators around Bangkok store locations, eliminating 92% of irrelevant targets, so budget and time weren't wasted on dead-end outreach.
2. Content DNA analysis: AI analyzed 15K+ historical posts, filtered creators with ”bubble tea/milk tea reviews“ tags and CTR>8%. This data-driven approach hit 95% accuracy in predicting viral potential.
3. Collaboration value scoring: Weeded out creators showing declining engagement or flagged as ad-saturated, keeping the focus on authentic sharers who still had their audience's trust.
4. Building the closed-loop funnel: Cross-promoted content across TikTok/Instagram Reels with utm-link and app install call-to-action, creating a seamless path from discovery to download.
5. Short-form video focus: Concentrated firepower on Instagram and TikTok where the target demo actually hangs out and engages.

The Result: An AI-Powered Efficiency Revolution

Lightning-Fast Market Entry
Condensing a typical 3-month campaign into a 7-day market dominance blitz, Head achieved a 91% time reduction while also compressing and completing the entire influencer process—from matching, inviting, negotiating, signing, and launching—and boosting cooperation efficiency by 93%.
Precision Influencer Strategy
What used to take weeks of manul outreach and review has been condensed into lightning-fast, data-driven matching, with AI cutting creator recruitment time by 87%. On top of that, Head optimized with a strategic mix of nano-influencers (high trust + low cost) and micro-influencers (professional content leverage), while tapping into local cultural preferences to trigger organic viral spread.
Cost-Effective Results
Marketing costs dropped 63% below the industry benchmark of $8-$20 CPM, delivering measurable results through a complete data funnel from impression to engagement to conversion (app registrations). This proves that AI agent targeting beats expensive blanket campaigns.

"Head AI didn’t just help CHAGEE find precise and influential creators, but also orchestrated a cultural takeover through AI. She propelled CHAGEE’s explosive expansion in the Thai market."

—— CHAGEE Growth Team